At Felt, our mission is simple: To design, develop, and deliver the best bicycles in the world.  Period.

Our roots go back more than 20 years, to the man whose name appears on the downtube.  It all started in the late 1980’s when Jim Felt, an ace motocross mechanic at the time, designed and built a triathlon bike for motocross star Johnny O’Mara.  Johnny was competing in triathlons for training and asked Jim to build him a new tri bike. 

The first Felt bike was a revelation.  A competitive age group triathlete himself, Jim had a distinct vision of how he could improve on the current designs.  He took great care to optimize the rider’s position for aerodynamics.  Johnny started winning, and before long, Jim was building bikes for many of the world’s top triathletes.

Since then, the Felt brand has grown well beyond its racing roots, but the guiding principle remains the same.  Every Felt bike – road or off-road, high end performance to entry level recreation-is meant to make the cycling experience the best it can be.  Whether climbing the steepest peaks of the Tour de France, bombing singletrack trails, racing a first triathlon or commuting to work, each promises uncompromised performance, comfort, and efficiency.

Ten years after he built that first triathlon bike, Jim wanted to expand and make his bikes available to more riders.  Enter Bill Duehring and Michael Muellmann.  Bill, a bike industry veteran, wanted to be a part of a company that could capitalize on his years of product development experience and strong relationships with suppliers all over the world.  Michael owned a successful distribution company in Europe.

It was easy for the three to agree on a direction because they had the same goal: a bicycle brand dedicated to quality and technology.  Jim brought a name, design experience and athlete relationships.  Bill had broad-based product development knowledge and vendor connections.  Michael had the experience in distribution.


A bicycle company had never been established with so much experience from day one. The day Felt incorporated, it had more than 70 years combined experience developing, manufacturing and selling high-quality bicycles. “We don’t want to be the biggest bike company in the world, just the best,” is a maxim often uttered by Jim, Bill and Michael.  

Over the last decade, Felt has grown into one of the world’s most respected cycling brands by staying true to its principles. In engineering, product development, sales, marketing and customer service, the same underlying values that sparked the start of the company drive every Felt employee, every day.

However you measure success—product development, milestones or race wins—Felt has experienced it. The products speak for themselves. This year the all-new DA, the world’s fastest UCI-legal time trial bike, is just one of a handful of exciting new 2011 models. The F Series, the bike that has delivered Garmin-Transitions pros to countless wins in the world’s biggest road races, has also been redesigned and is now lighter and stiffer. There’s also an all-new World Cup-worthy full-suspension XC bike called the Edict and a new series of fun, versatile bikes called Verza City.

As you’d expect, Felt continues to push the technology envelope with breakthrough developments including an all-new suspension system called FAST, the Bayonet 3 Steering SystemUHC Ultimate+Nano carbon fiber material and some innovative manufacturing processes including InsideOut Internally Optimized Molding and Dynamic Monocoque Construction.

On the competition front, the Garmin-Transitions team has grown from a fledgling road team to an international powerhouse since partnering with Felt. And Felt-sponsored track racers like Sarah Hammer have ridden the TK1 to World Championships and world records. In multi-sport, Felt won both Olympic triathlon gold medals at the 2008 Beijing Games, and has racked up dozens of 2010 wins with its all-star lineup including Ironman competitor Terenzo Bozzone.

Of course, competition is just part of the story. Felt's iconic cruiser lineup continues to expand, and the Café series offers a modern, stylish solution for anyone wishing to make cycling part of a healthy, responsible lifestyle. Felt Fixies and the new Verza City are two more examples of how Felt is changing the way people think about bikes.

With so many new products and technologies, 2011 is a big year for Felt. We’re confident that every bike and product you see with the Felt name on it honestly represents our goal of making your cycling experience more enjoyable. We hope you agree.